evaluating your blog or website

At least once a year, you need to look at your blog, ecommerce site, or corporate web presence, and hate it. Yes, hate it. Be harsh, hostile...

websites are for customers

"I don't need a website. Word of mouth is what brings in most of my business." This is not a customer-oriented attitude. It...

7 keys to succesful blogging

Don't let anybody tell you that blogging is a burden. While business blogging can involve a lot of work, it can also be fulfilling. Here...

hype vs marketing

Is marketing just hype? Or is marketing, in the best sense, something other than bullying, exaggeration, and fluff? What is hype? What is ma...

pluperfect definition

pluperfect = 1. Of or being a verb tense used to express action completed before a specified or implied past time. 2. More than perfect...

from perfect to pluperfect

To perfect something, you must focus on it, bring all your mental strength to bear on it. I have often said that you must "hate" y...