Your Goal in Social Media

What is your goal in posting thoughts, links, and photos on Facebook and other social networks? If you're posting things as an individua...

Customer Service Sucks

Overheard at Walmart last night. Guy at checkout counter: "You've got to be kidding. Just go open another cash register and get the...

JC Penney - No Hope for the Store Change

JC Penney? My wife says the "change" sucks. She used to love shopping at Penney's. Today she returned from the store and said ...

Brands Have Nothing To Say on Social Media

Someone at SXSW tech conference said on Twitter "Brands spent the last couple of years building up followers, but they don’t really kn...

Don't Be the Top Sign

Let's prevent your business from the fate that greeted the business that had the sign on top. It's just a blank now, an absence, ano...

By What Method?

Does your marketing sound like this? [QUOTE] These days, it is artlessly weird to find someone who did not take responsibility for with rega...

Customer Review Sites vs Internet Sense

I have expressed my serious concerns with Empire Avenue, Yelp, Klout and other social media influencer / customer review sites. " Klout...

Pinterest Needs Big Images to Pin Your Product

Pictured above: Taco Bell $5 Box. Due to the huge popularity of Pinterest, it is now mandatory, with almost no exceptions, for all web pages...

Hoops Pizza Box Marketing

Hoops Pizza and Pub at 516 Main Street, Peoria, Illinois is making good use of their delivery boxes. Notice in red type at bottom: "Del...

Lack of Creativity in Hollywood Film Posters

Here's another great example proving that if you're genuinely creative, you have almost no competition. Alireza Yavari displayed thi...

Astonish Your Customers or Lose Them

Somebody started a Facebook page for IKEA customers who wanted IKEA to host a sleepover. IKEA went to the trouble and expense of providing i...

Social Media Consulting

When someone really understands a client's business, and has solutions for fixing what seems a bit less than fully functional, or enhanc...

Simple Plan for Business Survival

I am pleased to meet you. My name is Steven Streight. I'm an internet marketing strategist and web content developer. I specialize, in o...

Conquest and Challenge Syndrome why customer service is bad and loyalty low

Walk into any store and see if you're noticed. Look at a few products. Gather them up in your arms, then stand them next to each other o...

Chris Pirillo Customer Service Nightmare at Target VIDEO

This video fits in nicely, being published one day after my latest blog post " 7 Essential Tips on Improving Customer Service ", w...

7 Essential Tips on Improving Customer Service

In the year 2012 that we are rapidly approaching, we must get perfect in customer service -- or perish. Perfect customer service? Of course....

Small Business Failure Checklist

As the economy continues to decline, with horrible Federal Reserve policies, turmoil in the Middle East, and the financial collapse of the E...

Brands Do Nothing

You often hear "brands have the power to change society" or "brands make life more meaningful" or "brands connect w...

Brands are For Cow Hides, Use Social Media to Humanize

A brand is a symbol of a ranch that is burned into the hide of cattle to identify that cattle as legally belonging to that ranch. Once a cow...

Truth about Brands and Branding

"Brands" as a term has slowly evolved into a clever euphemism for corporations, companies, businesses -- although it originally wa...