Your Goal in Social Media

What is your goal in posting thoughts, links, and photos on Facebook and other social networks? If you're posting things as an individua...

What Do Social Media Consultants Actually Do?

A long time friend of mine, who interacts with me on GooglePlus, is a video rant blogger, but is extremely hostile to Social Media, due to a...

Online Debates vs Business Participation in Social Media

There are certain words and phrases that bring out the fighting instinct in people. As we read social media postings, we are bound to come a...

18 Ways to Fail in Social Media Marketing

Many businesses dabble in Facebook, Twitter, LinkedIn, YouTube, and other social networks, then give up and proclaim "It didn't wor...

How to Select a Profile Avatar Picture

People often wonder what to use as their profile or avatar picture, like for Facebook, GooglePlus, and other places online. Your profile ava...

FREE Advice vs Pricey Implementation

See that sign under the Snow Route sign? You can't read it. It's washed out. That's how many business owners feel about social m...

Why Complain About Changes to a User Interface?

RE: today's unannounced revision of the GooglePlus design. I can't speak for others, but for me, it's definitely NOT about my be...

Posting Things On Someone Else's Facebook Wall

Be careful about how often, and what it is, you post on another person's Facebook wall. Inappropriate or unwanted postings can be a sure...

Social Media Business Communications

As a CEO, manager, or business owner, you have plenty to say on social media, and you already know how to say it. Just communicate as you wo...

8 Reasons To Be on Multiple Social Media Platforms

Why should a business use the combined power of a blog, Facebook, Twitter, YouTube, LinkedIn, GooglePlus, and other social media -- rather t...

Compelling Content vs Pleading for Responses

It's natural to want people to pay attention to what we think are important issues. We all want others to react positively to our passio...

Corporate Cop-outs Related to Social Media Participation

I was listening to a BlogTalkRadio show yesterday. It was about social media community. I asked on the text chat why CEOs, managers, and bus...

Pinterest Bashing new sport of lonely male tech pundits

It's quite odd to see so many male tech pundits rushing to attack Pinterest, the fastest growing social network in the world. Sexism? I ...

Don't Be the Top Sign

Let's prevent your business from the fate that greeted the business that had the sign on top. It's just a blank now, an absence, ano...

Customer Reality vs Shiny Objects

While it's important to know what's available in marketing technology, it's not effective marketing to chase after brightly colo...

Vaspers interviews CEO Gini Dietrich PODCAST

Listen to internet radio with StevenStreight on Blog Talk Radio Listen now to my interview with Gini Dietrich on my Vaspers New Reformed ...

Influence vs Trust in Social Media

During an interview I conducted with BL Ochman of What's Next, on my Blog Talk Radio podcast show, she brought up the topic of Social M...

Fans React to Str8 Sounds on ReverbNation

I am quite encouraged by the comments and private messages I'm getting on my Str8 Sounds page at ReverbNation. Thanks to all the talent...

Roger Hutchinson the naturally yours story VIDEO

Roger Hutchinson " The Naturally Yours Story " Here's a video I produced for a client in the organic grocery and health food s...

6 mistakes of social media marketing

I wrote this initially on Twitter. When I tweet more than 6 messages in a row on a specific topic, I realize, I've got me a blog post. M...