Here we go, latest search market statistics released by Nielsen indicates that Google again rules the search market in December. Google gets 67.3% of all the 9.9 �billion searches made last December. That’s actually 6.7 billion shares conducted on Google’s search engine.
Following Google �far behind are of course Yahoo and Bing getting 14.4% �or more than 1.4 billion searches and 9.9% or 986 million searches, respectively. Other searches were made at Ask.com, My Web Search and Comcast.
Looking back at Google’s November search market share would show that December’s search number was a big leap from 65.4%. �Interestingly, both Yahoo and Bing suffered from a loss in searches from November to December. Obviously some, if not all of these searches went to Google. What’s even more interesting was Bing’s significant drop in search market share from November’s �10.7%.
Could this be a sign that the hype being generated by Bing’s marketing strategy is starting to wane? Or maybe Microsoft and Yahoo better start working together to improve their search market performance?
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